"If a picture says a thousand words then our hope is each PSA will
encourage individuals to take a stand,” said Chris DeRose of LCA.
“The public needs to know about the cruelty and abuse animals
face so we can make positive changes on behalf of animals.”
Ameruoso added, “We all need to take a stand and speak for the animals who cannot speak for themselves.”
DeRose, an actor, reporter, and former police officer, founded LCA in
1984 to combat vivisection using non-violent strategies. Since then the
group “has worked on virtually every animal rights issue,
including farming, fur, and animals in entertainment,” according
to the LCA website.
Ameruoso’s lush photographs have appeared on over 40 magazine covers and in at least three books. He is the founder of Paw Print magazine.
Other celebs appearing in the PSAs include Mini-Me Verne Troyer, Maria Menounos, and more.
“All
print PSAs will be available for download in high-resolution JPEG
format at no cost on LCA’s website for print or web
advertising,” the media release stated. “New print PSAs
will be created each month to further educate the public and will be
seen in advertising spaces, including billboards, donated to LCA.”
Disclosure: In 2007 Chris DeRose wrote an endorsement for a book co-written by the author of this article, and Christopher Ameruoso donated a photograph of actress and animal activist Alexandra Paul for that book.
Katerina Lorenzatos Makris is the author of 17 novels for
publishers including Avon, E.P. Dutton, and Simon & Schuster, and
hundreds of articles for publications such as National Geographic
Traveler, San Francisco Chronicle, and Veggie Life. She wrote a
teleplay for CBS and short fiction for The Bark magazine. With coauthor
Shelley Frost, she wrote Your Adopted Dog
(The Lyons Press). Holding a B.A. in Environmental Science Studies and
a lifelong interest in animal issues, she spends a lot of her time
battling a severe addiction to dogs.
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